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The programme combines a general introduction to journalism with specialising courses in print, online, radio, and TV journalism. In their first semester, students receive training in newspaper and online journalism. During the second semester, they focus on magazine and radio journalism. Training in the third semester is centred on radio journalism, and TV news coverage and reporting, in the fourth Semester on TV news coverage and reporting, and cross media reporting. Courses include mandatory lectures, writing and editing classes, exercises, and projects. Additionally, students will attend press conferences and interviews, and go on excursions.

The lectures provide an introduction to the basics, the practice, and the theory of journalism. They are held both on campus and at the "Medienhaus", the university's own media centre. Lectures are also open to students from other departments.

The programme involves also the study of subjects related to journalism and communication. Students are required to attend seminars or exercises in communication studies, media law, and media economics. Moreover, students are required to select three courses on topics related to journalism offered by the department of communication studies or by other arts and sciences departments.

The writing and editing classes involve training in small groups. Attendance at these classes is restricted to students enrolled in the Masters Programme. Here students are taught how to write and edit news and features for print and broadcast media. They learn to produce news and texts ready for printing or broadcasting. Group work and mutual feedback require and enhance the ability of all students to work in teams.

The projects serve as a means for students to improve and implement the theoretical and practical knowledge obtained in lectures and classes. Before the introduction of the Masters Programme, students of the Journalistisches Seminar produced books, newspaper supplements, and special reports for TV stations. For example, Campus TV Mainz broadcasted a live report from Mainz City Hall on the local elections. Also, students wrote several books for external clients and the environmental report for DaimlerChrysler Inc.

In order to test their knowledge in real-life settings, students are required to complete two work placements (internships) with a respective minimum duration of six weeks during their semester vacation. The Journalistisches Seminar assists students in finding appropriate work placements (internships).